Change. We have all signed up for change and a lot of it this year. As a culture, we elected change in our government on the basis of “change we can believe in” and we are undergoing a massive financial and cultural change in our country. Change is a word that seems to be inner-twined in every conversation, yet change is often rebuked and even feared in basic parts of our lives. Its ironic, really… but this rebuke of change seems especially tied to technology that we use everyday.
Recently, Ikea decided to change its font for its print and online content from Futura to Verdana to better standardize its print and online design. You would think that font changes would not be contriversial, but there was indeed a backlash. “Ikea fans were outraged, finding Verdana less elegant than Futura,” according to Associated Press Writer Stephen Nasstrom. What this shows you is that a large part of your customer base will respond negatively to any design change, regardless how minor.
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