Embrace Open Source
Open Source Software might be just the thing to get those creative juices flowing when you have a creative itch to scratch. Conventional wisdom will tell you that web product development needs to follow specific steps; industry standard prescribed phases and deliverables may prove valuable, but also can impede creativity. The cost of starting without pre-developed tools can switch focus to building the tools and not the product. The product manager may then elect to work in the abstract and put ideas on paper in a technical vacuum before making choices on platform or functionality. Buying a technology platform before you know what you need is expensive, but open source platforms might just be the thing that frees the web product mind from cost and constraints get the ideas on the screen as quickly.
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