Starting a e-commerce business is easier than ever with cloud e-commerce platforms out there like Shopify and OrderCup. I am doing some technical consulting with a local product start-up, Sockwa. While getting product into stores is the ultimate goal, the e-commerce strategy is key to the success of the business and lucky for Sockwa, affordable and powerful e-commerce platforms are readily available in the cloud.
At Sockwa, getting the product out on the web was a snap. Shopify offers amazing features for the price and it has tight integration with order fulfillment and CRM tools readily available in Ordercup. Both platforms do a great job exchanging data keeping up with inventory, shipping and customers is ridiculously easy.
The big hurdle is overcoming having your data stored locally. It was a bit of a stretch initially, but in the end, the freedom that comes with having all your data in the cloud and the maintenance of the application being in the hands of the SaaS providers keep Sockwa focused on the core mission, creating a revolution in footwear.
I’m really excited for Sockwa’s future and having the e-commerce strategy dialed in with cloud services makes the future even brighter.
~DK
